T2cha300

T2 Cha – Transporting the consumer to exotic lands, through the use of unique freeze-dried powdered fruits, to be used as natural flavour infusers for T2 teas.

Client T2      Timeframe 12 Weeks      Role Designer

Challenge
To create a brand new product concept for T2 stores, as well as accompanying visual identity, and customer touchpoints including advertising and display stand for the stores.

Approach
Taking inspiration from Indian culture & art, this new product aims to allow the consumer to escape and experience a foreign culture, from the comfort of their own home. I created the brand visuals using the vibrant colours of Indian religious festivals, the intricate patterns and shapes found in Indian architecture, and typography reflecting the fragrance and organic aspect of the product.