Cumberland Council is one of the most culturally diverse and vibrant local government areas in NSW. There are approximately 226,051 residents living in the Cumberland LGA (2016 ABS estimate), from a diverse range of backgrounds. 55 percent of the Cumberland population were born overseas, with the three largest ancestries of residents in 2016 being Lebanese, Chinese, and Australian.

The Council website is a key communication tool with 2.6 million visits annually. Content on the website covers all of their key services and initiatives in the areas of Governance, Waste, Environment, Roads, Building and Development, Business, Council Facilities, Community, Culture, Events and Family Support Services.

Adrenalin was tasked to design a look and feel that is bold, fresh and current best practice. It needed to communicate the Cumberland Council brand (which was already developed), enhance the user’s interactions and enable task completion. It also had to be designed to meet WCAG 2.0 accessibility requirements.

As the lead designer, I worked with UX and developers to define the scope of the build, give feedback and revise wireframes, and then help QA the final build. I was responsible for designing 10 page templates to be used throughout the site, as well as working with the Art Director to define and implement the new websites visual style based off the current brand guidelines.

ClientCumberland Council (Agency: Adrenalin)RoleLead DesignerCreditsTaryn S, Raj S (Art Direction). Joanne (Designer). Sam D, Louis C (Tech). Phil S (Client Lead). Becky H (Project Manager)